Growth

Strategy

Brand

Storytelling

Product

Strategy

- Research design and problem framing
- Primary research (interviews, focus groups, field observation)
- Surveys, questionnaires, and qualitative synthesis
- Website and marketplace behavior analysis
- A/B testing and heatmap analysis
- SQL and R for data analysis and insight generation
- Translating insights into product, marketing, and operational decisions

Consumer

Insights

- Business development and proposal strategy
- Bid qualification, win-rate improvement, and prioritization
- Marketplace and campaign performance evaluation
- Sales funnel support (lead → conversion → retention)
- Market expansion and growth opportunity assessment
- Cross-functional alignment to support commercial outcomes

- Brand setup, refresh, and consistency across channels
- Product and service messaging for B2B and B2C audiences
- Social and digital channel strategy and management
- Marketing assets (website design, profiles, proposals, presentations, campaigns)
- Executive- and client-facing narratives
- Design and content tools (Adobe Illustrator, CMS platforms)

- Product portfolio strategy across physical and digital products
- Go-to-market planning for new and existing offerings
- Pricing and demand forecasting informed by market dynamics
- Competitive benchmarking and positioning analysis
- Supplier and partner coordination across markets
- Product performance reviews and iteration inputs

Operational

Work Areas

MBA - University of Rochester, New York

6+

I’m a final-year MBA candidate at Simon Business School, specializing in Marketing strategy and AI. Prior to business school, I spent 6+ years working across B2B and B2C marketing roles, supporting go-to-market strategies and driving commercial growth.

Years Across Consulting, Tech & Energy

4M+

Users reached

400+

Campaigns analyzed & optimized

I enjoy working through complex, sometimes messy data where things feel unclear. I look for patterns, test assumptions, and use what I find to improve products and build marketing that reflects what customers are telling us.

Hi welcome to my

portfolio!

Product Marketer · Growth Strategist · Builder

Discover my journey

Bachelors degree in Marketing

I graduated top of my cohort with a Bachelor’s degree in Marketing from the University of Botswana, earning 4 consecutive Dean’s List recognitions and 3 merit awards, a reflection of the discipline I carry into my work today.

Sales and marketing

2014 - 2018

I began my career as a field sales agent with Medswana and Senn Foods in Botswana, working directly with retailers, distributors, gyms, and end consumers. I was on the ground introducing new product samples, gathering real-time customer feedback, and relaying insights back to production and management teams.

Working directly with customers shaped my approach to marketing

Customer Field Interviews

60+

Activations & Launch

15+

Leads generated

1000+

It taught me to listen closely, notice patterns, and understand their pain points. That early exposure showed me how products are received in the market and how feedback should shape decisions.

As I transitioned into strategy and product roles, that foundation stayed with me and continues to shape how I build today.

What I bring to the table

From building high-value bids to shaping go-to-market strategies, I translate business objectives into structured plans that drive revenue and competitive advantage across B2B and B2C environments.

$5M+

Proposal Revenue generated

Product & Launch Execution

I’ve launched new products, refined positioning, conducted primary research, and turned customer insight into practical execution across digital and physical channels.

7+

Products launched

I analyze campaigns and large-scale datasets, using AI-driven workflows to uncover performance gaps and improve conversion across the customer journey.

100M+

Customer databases optimized

Growth Channels & Campaigns

I’ve manage social media, paid campaigns, and marketplace activations, balancing creative direction with measurable outcomes.

$500K+

Campaigns managed

Branding & Marketing

From company profiles to sales enablement tools, flyers, and digital content, I design marketing assets that support both visibility and conversion.

150+

Branding assets created

Client & Stakeholder Management

I work across suppliers, partners, internal teams, and clients, maintaining strong B2B and B2C relationships while aligning execution with long-term value.

25+

B2B Contracts managed

5x

International suppliers

Strategy & Commercial Thinking

Performance & Optimization