Product
Strategy
Brand
Storytelling
Growth
Strategy
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Product portfolio strategy across physical and digital products
Go-to-market planning for new and existing offerings
Pricing and demand forecasting informed by market dynamics
Competitive benchmarking and positioning analysis
Supplier and partner coordination across markets
Product performance reviews and iteration inputs
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Brand setup, refresh, and consistency across channels
Product and service messaging for B2B and B2C audiences
Social and digital channel strategy and management
Marketing assets (website design, profiles, proposals, presentations, campaigns)
Executive- and client-facing narratives
Design and content tools (Adobe Illustrator, CMS platforms)
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Business development and proposal strategy
Bid qualification, win-rate improvement, and prioritization
Marketplace and campaign performance evaluation
Sales funnel support (lead → conversion → retention)
Market expansion and growth opportunity assessment
Cross-functional alignment to support commercial outcomes
Consumer
Insights
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Research design and problem framing
Primary research (interviews, focus groups, field observation)
Surveys, questionnaires, and qualitative synthesis
Website and marketplace behavior analysis
A/B testing and heatmap analysis
SQL and R for data analysis and insight generation
Translating insights into product, marketing, and operational decisions
Operational
Work Areas
MBA - University of Rochester, New York
6+
I enjoy working through complex, sometimes messy data where things feel unclear. I look for patterns, test assumptions, and use what I find to improve products and build marketing that reflects what customers are telling us.
I go where the work requires me
Years across Consulting, Tech & Energy
Whether it’s building high value bids end to end, shaping new products through research, structuring go to market strategies in the boardroom, or stepping into the field to work directly with clients.
4M+
Users reached
400+
Campaigns Analyzed & Optimized
Hi welcome to my
portfolio!
Strategy | Product | Marketing | AI
Discover my journey
Bachelors degree in Marketing
I graduated top of my cohort with a Bachelor’s degree in Marketing from the University of Botswana, earning 4 consecutive Dean’s List recognitions and 3 merit awards, a reflection of the discipline I carry into my work today.
Sales and marketing
2014 - 2018
I began my career as a field sales agent with Medswana and Senn Foods in Botswana, working directly with retailers, distributors, gyms, and end consumers. I was on the ground introducing new product samples, gathering real-time customer feedback, and relaying insights back to production and management teams.
Working directly with customers shaped my approach to marketing
Customer Field Interviews
60+
Activations & Launch
15+
Leads generated
1000+
It taught me to listen closely, notice patterns, and understand their pain points. That early exposure showed me how products are received in the market and how feedback should shape decisions.
As I transitioned into strategy and product roles, that foundation stayed with me and continues to shape how I build today.
Work Experience
“In God we trust; all others must bring data.” - W. Edwards Deming
Operational Work areas
I build and refine products by aligning user needs with business goals, large internal data systems and AI Agents to define roadmaps.
PRODUCT
I use structured AI systems and data tools to uncover deeper insights through the customer journey, scale hypothesis testing and optimize workflows.
AI
I drive growth by building brands that deliver values customers seek and optimizing campaigns that accelerate adoption.
MARKETING
I contribute to defining go-to-market strategies by identifying growth opportunities, strengthening market positioning and strategic alliances.
STRATEGY
“Artificial intelligence is not a substitute for human intelligence, it is a tool to amplify human creativity and ingenuity.”
Fei-Fei Lii
Projects
Featured
Meta Accelerator Program
Stanford Seed Program
UNICEF U-report program
Covid19 mobile tracking App