About me
Strategy - Consumer Insights - Product Marketing
Hi, I’m Tumelo Fani! I’m an MBA candidate with 6 years of experience across Consulting, Tech, and Energy sectors.
Most recently, I worked as a Senior Marketing Manager Intern at AMAZON, where I analyzed marketplace campaigns during Black Friday and helped align product visibility with shopper intent.
I’ve also supported go-to-market strategies for digital products impacting 4M+ users in Africa through programs like META ACCELERATOR, STANFORD SEED and UNICEF U-report.
Exploring strategy through customer stories…
I bring a curiosity about how people make decisions, and I’m learning to apply that to understand business problems, identify bottlenecks, and shape decisions that improve the customer experience and business outcomes.
I began my career as a sales agent in FMCG before moving into strategy and product-focused marketing roles. Over time, I’ve built a cross-functional marketing foundation across B2B and B2C, reinforced by an undergrad Marketing degree where I graduated as the top student in my cohort.
Operational work areas
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Translating user feedback into product requirements
Coordinating with engineering, design & product teams
Managing product workflows & documentation
Supporting pilots, field testing & product rollout readiness
Tracking adoption patterns & supporting iteration cycles
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External marketing, advertising, and promotions
Social media management & live event communication
Preparation of corporate publications
Brand messaging, content refinement, and material design
Multi-channel marketing campaign operations
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Opportunity sourcing (newspapers, client websites, direct inquiries)
Bid prequalification & go/no-go analysis
Proposal development & technical methodology writing
Pricing coordination with partners
Proposal review, quality control, and final submission management
Resume tailoring & documentation preparation
Pipeline tracking, bid management, and gain/loss reporting
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Research question formulation & study design
Primary research (interviews, focus groups, field research)
Survey design, questionnaire development & sampling
Secondary market research & industry analysis
A/B testing, heatmap analysis & user behavior studies
Website updates & content management (Squarespace + company CMS)
SQL-based querying & R-based data analysis
Digital performance analysis across campaigns and web assets
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B2B client relationship management & contract coordination
Field visits with technical teams to assess client needs
Showroom management for new technical products (e.g., generators)
Quarterly client performance meetings & service updates
Supplier negotiations and cross-stakeholder alignment
Corporate event coordination, seminars & industry roundtables
Client communications, invitations & outreach
Partner presentation support & experience flow planning
On-site brand activation (booths, banners, product demonstrations)
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AI-supported campaign playbooks
Bullseye targeting, SEO
Visibility and placement mapping
Creative design & Strategy
Customer interaction trends
Product discoverability checks
