Welcome to my portfolio

Tumelo Fani

Driving marketing excellence through strategy and consumer insights.

I have 6+ years of experience as a Product Marketing Associate leading and executing customer-led growth initiatives.

About me

Hello! I’m Tumelo Fani, originally from Botswana and currently based in Rochester, New York, where I am pursuing an MBA with a concentration in Marketing at Simon Business School.

With a Bachelor’s degree in Marketing from the University of Botswana and over 6 years of experience across Consulting, Technology, and Energy sectors, I bring a solid background and a wealth of knowledge to my work.

I am a marketer who fully embraces data analytics, I am passionate about uncovering underlying consumer pain points and I find great satisfaction in seeing how the solutions I develop positively impact clients.

My interests

  • Consumer Data Analytics

    I’m excited by the process of analyzing consumer data across different touch points and metrics to uncover insights that drive strategic marketing decisions.

  • Go-to-Market Strategies

    I enjoy developing and executing strategies, launch plans, and promotional activities that effectively generate demand and drive adoption of products.

  • Market Research

    I am passionate about conducting research to understand market trends and competitive landscape to inform strategic decisions.

Sector experience

  • Consulting - Grant Thornton

    Global professional services firm offering audit, advisory, taxation, business consulting, and forensic services.

    I worked as a Senior Assistant/Associate in Marketing and Business Development at Grant Thornton Botswana, where I specialized in proposals and business development work.

    During my tenure here, I conducted client and market research, crafted high-impact proposals for over 150 clients, and achieved an 85% win rate.

  • Energy - Odita Energy

    A power backup company serving 700+ businesses in Southern Africa

    I joined Odita Energy as a Marketing and Business Development Associate, where I managed a portfolio of 4 products being generators, backup batteries, UPS, and solar.

    Here, I worked closely with the engineering and sales teams to understand clients needs and tailor customized solutions for mining, telecom, and retail clients in Botswana.

  • Technology - Brastorne Enterprises

    A tech company dedicated to connecting 760 million underserved Africans with limited internet access through basic-feature phones, utilizing SMS, Unstructured Supplementary Services Data (USSD), and Interactive Voice Response (IVR) technologies.

    As a Product Marketing Associate, I monitored the performance of 3 SMS products, a contact center, and an IVR system serving over 700,000 users.

    I also collaborated with sales and product development teams to create Go-To-Market strategies, develop user personas, conduct primary research, test product features, and analyze customer data throughout the sales funnel from idealization to launch.
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Projects worked on

  • London Facebook Lab Accelerator Program, 2019-2020 (6 months)

    The virtual program was part of Facebook’s initiative to support startups and entrepreneurs by offering dedicated mentors, comprehensive training, access to Facebook’s products and technologies, and a valuable network of experts and fellow founders.

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  • Stanford Seed Transformation Program, Botswana, 2021

    I participated in the 10-month program where I received training and mentorship on the strategic and operational skills needed to grow and scale a business.

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  • Unicef U-Report Program, Botswana, 2020

    U-Report Botswana is a social messaging tool and data collection system developed by Brastorne in partnership with UNICEF. It aims to improve citizen engagement, inform leaders, and foster positive change by sending SMS polls and alerts to participants, collecting real-time responses, and publishing the gathered data.

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  • Botswana BeSafe Covid19 App Launch, 2020

    Brastorne provided pro-bono development support to create the Covid-19 "bSafe" App for the government of Botswana. This digital contact tracing app enhanced national contact tracing efforts, helping health officials identify, alert, and test individuals potentially exposed to the virus through QR codes at service points.

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  • mAgri

    mAgri is a USSD mobile application designed for farmers, particularly in remote areas. It enables them to connect with the farming community and access crucial information on weather and farming practices. Additionally, it helps farmers effectively market their products and services across the nation.

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  • Mpotsa

    Mpotsa is an SMS-based service that provides on-demand information about Botswana through user-friendly Voice/IVR technology. It functions similarly to a Google-like service for the rural poor, offering comprehensive information via one-time interactions with the contact center or SMS subscriptions.

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  • Blaza E-Commerce store

    Blaza is an E-commerce store in Botswana.

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  • Solar Energy Installation projects

    Solar solutions for boreholes and residential packages.

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Get in touch, today.